Loose Leaf – a label is born
Posted: April 3, 2014
This week we released our first new year round six pack in almost eight years! Loose Leaf American Session Ale is a light and crisp, yet flavorful and hoppy, easy drinking brew. The name comes from the loose whole flower hops that we use in the hop back and the leaf from our brewery logo, but it’s also a nod to the spirit of just hangin’ loose – which this beer is perfect for.
Here’s a little insight into how we came up with this label. As with all of our 12 oz. offerings, we partnered with the ever talented folks at tbd Advertising out of Bend, OR. We began with a meeting of the minds to discuss what this beer is all about…it’s flavor profile, it’s personality, it’s identity. From there, tbd provided us a few ideas sketched out with hints of inspiration.
Once we settled on a direction, the tbd team polished up the sketch and layout for our final approval.
Then the concept was handed over to Mona Caron, the artist who turns the idea into a work of art mirroring the art we crafted inside the bottle!
Odell Brewing will celebrate the release of Loose Leaf American Session Ale on “Session Beer Day,” Monday April 7th. Join us for samples of the brew, live music by Ginger Whale, and dogs & brats by Uncle Jim’s.